The Journal
Succession

Preparing the family for a liquidity event

Selling the business turns operators into investors overnight. The families who handle it well prepare the people, not just the deal.

By Mark - The Almanac Management Team 4 min read
clear drinking glass with brown liquid
Alexander Naglestad / Unsplash · source

The deal gets a war room. The family gets a dinner, maybe, after the wire clears.

This is backwards, and the families who learn it the hard way tend to learn it the same way. For years the business was the centre of gravity. It set the calendar, decided who mattered, gave everyone a reason to be in the same room. People defined themselves by it without noticing. Then it sells, and the centre of gravity is a number in an account. Nobody prepared for that part. They prepared for the part with lawyers.

A sale is the moment a family stops being operators and becomes something else. Owners of capital. Stewards, if that word means anything to them yet. The skills that built the business are not the skills that look after the proceeds, and the people who were good at the first job are often disoriented by the second. An operator solves problems by doing. A holder of capital mostly waits, decides slowly, and resists the urge to do anything at all. That is a different temperament. It rarely arrives on its own.

What to build before, not after

The reflex is to deal with structure once the money has landed. That is too late. The interesting decisions about how proceeds are held, who controls what, and how the next generation is brought in are easier and cheaper to make before a sale, when nothing is yet liquid and emotions run lower. After the wire, every choice is taxed by hindsight and by the sudden visibility of real sums. Advisers worth having are in place during the diligence, not summoned afterwards to clean up.

So the question to sit with early is the plain one. What is the money actually for. Not in the abstract. Is it to keep a family together, to fund a particular kind of life, to back the next thing one of the children wants to build, to give away. These are not the same goal and they pull structures in different directions. A family that cannot answer this before the sale will answer it by default afterwards, and the default is usually drift. The cash sits, advisers propose products, and a portfolio assembles itself with no one having decided anything.

There is also the matter of who does what now. The business gave people roles. A son ran operations. A daughter sat on the board. A founder was, plainly, in charge. Remove the business and those roles evaporate, but the expectations behind them do not. Someone still feels senior. Someone still wants a seat. If nobody names the new roles, the old ones haunt the room. Decide, before the deal closes, who decides. About investment, about the family office if there is to be one, about money given to members and money kept in common. Vagueness here is not kindness. It is a fight deferred.

The thing that held them is gone

Here is the part the deal team will never mention, because it is not their job and not on any checklist.

The business was the shared project. It gave the family a reason to tolerate each other across decades, a common enemy in the market, a story they all belonged to. Liquidity removes the project and leaves the relationships exposed, with nothing in particular to be about. Some families discover they only ever liked working together. Others find that without the daily grind there is suddenly time to relitigate old grievances that the business kept safely buried under deadlines.

This is not a problem you structure your way out of. But you can see it coming. The families who do best treat the period after a sale as a beginning that needs designing, not a finish line. They give people something to hold in common again, whether a shared philanthropic aim, a deliberate way of meeting, or simply an honest conversation about what the family is now for. The ones who treat the sale as the end tend to fragment within a generation, often politely, the wealth intact and the family quietly dispersed.

Choosing who helps with all of this matters more than usual here, because the wrong adviser will optimise the transaction and ignore everything around it. A good one asks about the family before the figures. The directory is one place to find people who work that way.

The deal will get done. Deals nearly always get done. The harder thing, the thing worth preparing for now, is what the family becomes the morning after the money is real and the reason they were a family has been sold.

Written by
Mark - The Almanac Management Team
Reviewed before it ran · The Family Office Almanac
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