Write for the Journal

Two ways to publish with us

The Journal runs two kinds of outside writing, and we keep them strictly apart. Editorial opinion is free, reviewed by our desk, and carries no backlink or sales message. Sponsored articles are clearly labelled, carry a backlink, and cost £300 (exc. VAT). We never blur the line between them, and neither buys influence over the adviser directory, which is not for sale.

Editorial opinion
Free

A considered view on family office governance, succession, investing or the advisory market. We publish the best of these on merit.

  • Free to publish
  • Reviewed and edited by our desk before it runs
  • No commercial promotion, no product pitches
  • No backlink to your firm
  • Bylined to you, presented as independent opinion
Pitch an opinion piece
Sponsored article
£300/ article · exc. VAT

Put your message in front of a family office readership, labelled as sponsored and reviewed for quality, with a link back to your site.

  • £300 per article, exc. VAT
  • A clearly labelled sponsored placement
  • One backlink to your site (rel=sponsored)
  • Commercial messaging permitted within reason
  • Still reviewed by our desk for quality and accuracy
Submit a sponsored article

What we will not do

We do not sell links inside editorial pieces. We do not let a sponsor's fee change how their firm appears in the directory. We do not run anything our desk has not checked for accuracy. If a sponsored piece makes a claim we cannot stand behind, we ask for it to be changed or we decline it. This is the only way the Journal is worth reading, and the only way a listing on this site means anything.

Submit

Send us your idea

Pick the route, tell us the angle, and we will reply. For sponsored articles we will share the brief, the review process and how to pay.