Beckham's brand company made $92 million last year. He owns 45 per cent of it.
DRJB Holdings, David Beckham's licensing vehicle, is now generating close to $100 million in annual revenue. The business was partly sold in 2022 and has grown fast since.
David Beckham retired from professional football in 2013. Twelve years later, his brand licensing company DRJB Holdings reported annual revenue of $92.3 million and profits of $44.9 million, a 44 per cent increase on the previous year.
Shareholder dividends are set to exceed $80 million. Beckham’s personal cut, through his holding company Footwork Productions, was $36.5 million.
How the structure works
In 2022, Beckham sold 55 per cent of DRJB Holdings to Authentic Brands Group, the US-based brand management firm, for approximately $270 million. He kept 45 per cent.
That deal gave Beckham a large upfront payment and a partner with the infrastructure to scale brand licensing globally. Authentic Brands manages a portfolio of consumer brands including Reebok, Brooks Brothers, and Sports Illustrated. Their business model is licence-driven: they buy or acquire stakes in personal brands and commercial names, then extend them through partnerships.
For Beckham, the partnerships now include AliExpress, Stella Artois, and SharkNinja. The 2023 Netflix documentary, and a forthcoming Victoria Beckham documentary, have added to the commercial momentum.
The net worth question
David and Victoria Beckham’s combined net worth is estimated at roughly £500 million ($672 million). That figure includes stakes in Inter Miami CF and Salford City FC, which Beckham acquired in May 2025, as well as the residual value of the DRJB holding.
In June 2025, Beckham was knighted by King Charles III. A string of further sponsorship deals is expected in the run-up to the 2026 FIFA World Cup.
Why it matters here
Beckham is not a family office story in the traditional sense. But DRJB Holdings is effectively what a family office does when it monetises a personal brand: it structures, licenses, and scales the name. The 55/45 split with Authentic Brands is a model that other high-profile individuals have been watching.
The economics are interesting. Beckham sold a majority stake for $270 million. His 45 per cent of the business now pays him north of $35 million a year in dividends alone. In roughly three years, the retained minority has paid back a meaningful portion of what the full business was worth at the time of sale. If DRJB continues to grow, the retained stake may end up worth more than the entire 2022 sale price.
That is the upside of selling a majority and keeping a meaningful minority: you take the capital off the table, let someone else handle the infrastructure, and still collect a dividend stream from a business built entirely on your name. It is not a strategy available to many people. But for those who can do it, the numbers are hard to argue with.
