Mark Borkowski

Mark Borkowski is recognised as one of the country's leading media analysts specialising in crisis and reputation matters; his analysis of the Jeffrey Epstein and Prince Andrew scandal significantly influenced public understanding of the royal family's crisis, and his expertise in reputation recovery has become increasingly sought after as cancel culture has emerged. He maintains relationships with media decision-makers and opinion influencers.

He has developed expertise in modern reputation dynamics and emerging threats such as AI-generated deepfakes, deploying research-driven strategies, cultural understanding and legal and digital reputation partnerships. He co-created PREEMPT, a reputation insurance service addressing cancel culture fallout, and frequently appears on BBC News, the Financial Times, the Guardian and CNN discussing culture wars, cancel culture, misinformation and influencer culture. He is founder of the Borkowski agency, based at Somerset House, London, and is ranked Top Flight 2026 among Reputation Managers in the Spear's 500.