Arlo Brady

Matthew Freud hired Arlo Brady in the early 2000s as a special adviser to counsel family businesses across the globe, including the Mars family. An impressed Freud promoted him to CEO of Freuds Group in 2017.

Brady tells Spear's he loves the role's variability — the interplay between corporate communications, individual ideas and social media. He often helps with creating experiential content to make branding more engaging, and says of clients seeking to improve their reputation that the response is often simply to be better.