Alex Stroud

Alex Stroud is a Founder and Director of Stroud Fuller Lurot (SFL Property), a London-based property advisory firm he established in 2020 with Johnny Fuller; Oliver Lurot subsequently joined, leading to the current firm name. He has transacted on more than 180 properties over the past decade, with the majority of deals occurring off-market. His clients are primarily high-net-worth and ultra-high-net-worth individuals seeking prime central London property, particularly pieds-à-terre valued between £3 million and £10 million.

He is ranked Band 1 by Chambers and Partners in the Buying Agents category of the High Net Worth Guide (2025), and is listed as Top Recommended in the Spear's 500 Buying Agents index (2026). Chambers reviewers note that he "knows the market incredibly well and is very dedicated to the clients" and delivers strong negotiation and property search capabilities.